Креативное агентство МастерУм

Книги :: Первая русская книга о рекламе на Западе
How this book was born?

The patient idea-hunters

Chapter 1. The tool borrowed from physics

Chapter 2. Divide et impera

Chapter 3. Chasing after defeats

Chapter 4. Let it storm

Chapter 5. The Queen of the advertising kingdom

Chapter 6. Violate the symmetry on purpose

Chapter 7. Hidden reserves of the adman

Chapter 8. The favorite tool of the art director

Where do ideas really hide?

About the author