Книги :: Первая русская книга о рекламе на Западе
How this book was born?
The patient idea-hunters
Chapter 1. The tool borrowed from physics
Chapter 2. Divide et impera
Chapter 3. Chasing after defeats
Chapter 4. Let it storm
Chapter 5. The Queen of the advertising kingdom
Chapter 6. Violate the symmetry on purpose
Chapter 7. Hidden reserves of the adman
Chapter 8. The favorite tool of the art director
Where do ideas really hide?
About the author